For those who have been following this blog for some time, you will be aware of the purpose of the ads placed on the right column: Solely to examine the business structure of Google AdSense, since there are roughly eleventy billion of said ads on the Internet.
Total revenue recently jumped (since June, I haven't yet earned enough to purchase a medium coffee at Tim Hortons, so 'jumped' is the wrong word), but the most recent click produced 25% more than prior clicks (which were closely spaced).
I wonder if the AdSense algorithm is sensitive enough to lower payments when it suspects click fraud? Or is advertising payout an increasing function of site traffic? Maybe AdSense rates have just increased.