Thursday, November 29, 2007

Advertising Experiment

For those who have been following this blog for some time, you will be aware of the purpose of the ads placed on the right column: Solely to examine the business structure of Google AdSense, since there are roughly eleventy billion of said ads on the Internet.

Total revenue recently jumped (since June, I haven't yet earned enough to purchase a medium coffee at Tim Hortons, so 'jumped' is the wrong word), but the most recent click produced 25% more than prior clicks (which were closely spaced).

I wonder if the AdSense algorithm is sensitive enough to lower payments when it suspects click fraud? Or is advertising payout an increasing function of site traffic? Maybe AdSense rates have just increased.

1 comment:

Edward G. Hollett said...

Payout is tied to traffic/clicks.

Some time ago when i tried Adsense, it seemed that the system was structured in such a way as to favour only those who could produce the largest number of clicks.

The rate per click was so low that one would have to have traffic of about 100K per day, with an assumed click rate of far less than 1% of that in order to meet even the threshhold for generating a cheque.

oh. And the system wasn't cumulative beyond a 30 day period. if earnings didn't hit $50 or whatever the threshhold was at the end of the month, no cheque was issued and your counter reset to zero.