Despite Statscan saying the other day that professorial salaries were peachy, the new blog (HT: Marginal Revolution) of an LSE professor incorporates Google AdSense.
Given that I doubt it's a serious stab at an earnings supplement, why is it there? Most blogs don't have ads.
1) Blogger makes it sufficiently easy to implement that it's still worth it.
2) Curiousity over just how much those ads bring in.
3) 'Maver-econ' implies the author should be an iconoclast?