Wednesday, August 15, 2007

There Are Economists At Sony!

From Kotaku:
"In terms of the number of pints of beer you have to forego to get a PS3 it's really just the same as the number of pints of beer you had to forego to get a PS1 back in 1995".

They're quoting an employee of Sony, but that sounds exactly like it came from a microeconomics text about relative prices and opportunity cost. Exactly.

Glad to see economists can contribute value-added, even in such areas as marketing the PS3.

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